Co-creation is the new influencer marketing
Influencer marketing, also known as word of mouth 2.0, is evolving at a fast pace and we really need to catch up! As we can’t really deny that our favorite content creators influence our purchasing decisions and our opinion on brands. These brands also know that therefore they have been rushing to partner up with influencers to improve and bring better results. The classic partnerships were usually based on short-term transactional relationships that consisted of gifts or hard cash in return for social media content and brand exposure. Recently, marketers are looking into new and innovative ways to elevate and maximize the benefits of the partnerships with the influencers for both the brands and the influencers. Co-creation and collaboration is the way to go! Content creators have exceptional knowledge and real insights on the market and the current trends to the point that they can even replace traditional agencies. Brands can take a great advantage by involving them in creating